ous products

 There is no doubt that in a world that is increasingly reliant on digital tools, a mobile-first approach should be businesses and organisations first consideration in increasing touchpoints with their customers or employees.

Of the 4.65 million people in Singapore who own a smartphone, we can all agree that almost everyone always has a smartphone with them everywhere they go. Smartphones are usually the first thing they touch in the morning in the last thing they interact with at night.

Because of this, in the same way businesses fight for Share of Wallet, businesses now fight for “Home Screen Share” — they want to build enterprise mobile apps to have their company’s application or logo on consumers’ home screen so consumers will be constantly reminded of their brand.

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